A headline is the gateway to your article. It beckons readers in, promises value and can be the difference between a click and a pass. Writing compelling headlines is an art form: a good one clips along at a brisk pace, looks great graphically, and packs a punch in a limited space.
The best headlines encapsulate the entire story in just a few words, and are often short enough to fit on a newsfeed or social-media post. They also pique the reader’s interest and set expectations for the content to follow, ensuring that the article delivers on its promise.
While there is some debate over whether classic headline formulas such as numbers in headlines, lists, or question headlines work anymore, it is clear that they can still be effective. As long as the headline accurately reflects the content, it can help to reduce the number of readers that are disappointed with their experience and may even leave your website or blog.
A good headline is a critical component of every piece of content you publish online. Whether it appears in search results, on a social media post, or in a LinkedIn Ad, the headline needs to clearly and quickly convey the benefit to the reader. Here are some of the most popular headlines that will get your audience’s attention and motivate them to read more.
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