Feature articles can be a great way for brands to get press outside of the normal breaking news space. They offer a unique angle or slant on a topic, and are typically longer than a regular news story.
Unlike hard news that gets right to the point, a news feature takes time to explore a topic more in-depth and offers a personal touch. These types of stories often have a narrative style and engage readers through the use of anecdotes and vivid imagery.
When writing a news feature, it’s important to take the time to thoroughly research and interview your sources. This helps you provide a depth of information that readers can rely on. It’s also important to make sure all the facts you include in a news feature are accurate and factual, even if they may seem out of the ordinary or controversial.
A news feature can take a variety of forms including a profile, history, or a human interest piece. A profile feature can be an in-depth look at a particular person such as a celebrity, politician, or athlete. It can also be a look at an interesting trend or pattern in society such as the popularity of below-the-knee skirts or a meteor shower event.
A history feature is a great way to explore the roots of an issue. A good example is the NBC News article about Detroit’s segregation problem, which used a mix of video, images, and interviews to tell the story of how America’s federal housing policies led to racial discrimination in homebuying.
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