Breaking news refers to an immediate and urgent story that needs to be reported to the public. This includes news about natural disasters, accidents and other events that are unfolding as they happen. In addition, breaking news can also include major political or economic developments. This type of news can be delivered in several ways, including through social media and direct-to-consumer channels.
Local news organizations face significant challenges as they try to reinvent themselves for the modern era of always-on, anytime-accessible information. As a result, they are losing revenue and struggling to make ends meet. Thankfully, the same technologies that are disrupting the media industry offer new opportunities for local publishers to thrive.
Whether it’s about an attack on the military, a fire or a terrorist act, your organization must be prepared to deliver breaking news to your audience. This is important not only because it may impact the safety of your employees, but also to ensure that you inform and alert the community without causing panic or unnecessary alarm.
Some breaking news stories are worthy of being on a national level, but many others are more local in nature and should be covered by local media outlets. Unfortunately, many people are not familiar with the local news landscape and do not know who to contact for this type of coverage. This is why it is a good idea to develop relationships with reporters in the local media. It’s worth the effort to keep these relationships healthy and it is important not to burn bridges with reporters who might reject a pitch.
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